Fenty Beauty is Rihanna’s beauty brand, launched in 2017 with a clear focus on making makeup more inclusive across different skin tones and types. Created after Rihanna saw gaps in the beauty market, the brand quickly became known for its wide complexion ranges and recognizable products such as Pro Filt’r Foundation and Gloss Bomb. Today, Fenty Beauty offers makeup across complexion, cheek, lip and eye categories, while the wider Fenty family also includes skincare, haircare and fragrance.
Rihanna Fenty Beauty
Detail
Information
Brand Name
Rihanna Fenty Beauty
Founder
Rihanna (Robyn Rihanna Fenty)
Rihanna Height
Approximately 5 ft 8 in (173 cm)
Founded
2017
Industry
Beauty & Cosmetics
Brand Category
Makeup & Beauty
Founder’s Role
Founder and CEO; owner of the Fenty brands
Business Partner
Kendo Brands
Brand Structure
Fenty Beauty, Fenty Skin, Fenty Hair and Fenty Fragrance are joint ventures between Rihanna and Kendo Brands.
Original Launch
2017
Foundation Shades at Launch
40 shades
Current Pro Filt’r Foundation
50 shades
Main Beauty Focus
Inclusive makeup for different skin tones and types
Main Categories
Complexion, Cheek, Lip, Eye, Prime + Set, Brushes + Tools
Foundation Products
Pro Filt’r Soft Matte Longwear Foundation, Pro Filt’r Fluid Flex Natural Matte Longwear Foundation
Fenty Beauty, Fenty Skin, Fenty Hair and Fenty Fragrance
Global Footprint
LVMH lists 1,660 points of sale in 17 countries in its Fenty Beauty profile.
Brand Identity
Inclusive, modern and Rihanna-led beauty brand
Current Status
Active global beauty brand
Known For
Broad complexion shade ranges, makeup innovation and Rihanna’s involvement
Fenty Beauty Famous Products
Product
Category
What It Is Known For
Pro Filt’r Foundation
Foundation
Fenty Beauty ka signature complexion product, especially its extensive shade range ke liye famous.
Gloss Bomb Universal Lip Luminizer
Lip Gloss
High-shine finish aur Fenty ke sabse recognizable lip products mein se ek.
Cheeks Out Freestyle Cream Blush
Cream Blush
Lightweight, buildable cheek color aur natural-looking finish.
Killawatt Freestyle Highlighter
Highlighter
Shimmering, luminous cheek and face highlight ke liye known.
Match Stix
Makeup Stick
Face, cheek aur complexion makeup ke liye versatile stick format.
Pro Filt’r Instant Retouch Concealer
Concealer
Complexion ko brighten aur even-looking banane ke liye designed concealer.
Hella Thicc Volumizing Mascara
Mascara
Lashes ko fuller, more dramatic appearance dene ke liye volumizing mascara.
Gloss Bomb Heat
Lip Plumper
Glossy lip look ke saath plumping effect ke liye known.
Gloss Bomb Stix
Gloss Stick
Lipstick aur gloss ke beech ka high-shine stick format, with medium, buildable pigment.
Fenty Icon Velvet Liquid Lipstick
Liquid Lipstick
Rich liquid lip color aur velvet-style finish.
Shadowstix Longwear Eyeshadow Stick
Eyeshadow
Easy-to-apply longwear eyeshadow stick with multiple shades.
Fine Linez Lash Line-Enhancing Eyeliner
Eyeliner
Eye definition ke liye longwear pencil eyeliner.
Fenty Cheeks Suede Powder Blush
Powder Blush
Soft cheek color aur suede-like powder finish.
Match Stix Color Adaptive Cheek + Lip Stick
Cheek & Lip
Cheeks aur lips dono par use hone wala color-adaptive stick.
Invisimatte
Setting Powder
Makeup ko set karne aur shine control karne ke liye powder range.
Fenty Beauty Cheeks Out Freestyle Cream Blush
Product Detail
Information
Product Name
Cheeks Out Freestyle Cream Blush
Brand
Fenty Beauty by Rihanna
Founder
Rihanna
Product Type
Cream Blush
Category
Makeup / Cheek Makeup
Texture
Lightweight, creamy and non-greasy
Finish
Natural-looking, skin-like finish
Coverage
Sheer and buildable
Formula
Cream formula that melts into the skin
Weight
3 g / 0.1 oz
U.S. Price
$28 on Fenty Beauty’s current U.S. site
Shade Range
Current site lists multiple shades, including Petal Poppin, Peach Face, Riri, Raisin Standardz, Cool Berry, Summertime Wine, Rosé Latte, Fuego Flush, Big Melons, Strawberry Drip, Drama Cla$$, Pinky Promise and Daiquiri Dip
Popular Shade
Riri
Application
Can be applied with fingertips or a makeup brush
Blendability
Designed to blend easily into the skin
Wear Claims
Sweat- and water-resistant
Skin Tone Focus
Designed to provide color across different skin tones
Appearance
Fresh, natural-looking flush
Cruelty-Free
Yes — Fenty Beauty states that it is 100% cruelty-free
Vegan Shades
Fenty currently identifies several shades as vegan, including Daiquiri Dip, Drama Cla$$, Crush on Cupid, Summertime Wine, Cool Berry, Fuego Flush, Strawberry Drip, Petal Poppin, Bikini Martini and Rosé Latte
Best For
Natural everyday cheek color and buildable makeup looks
