| Detail | Full Information |
| Brand Name | Guest in Residence (GIR) |
| Founder | Gigi Hadid |
| Height of Founder | 5 ft 10 in (1.78 m), according to Vogue reporting on Hadid. |
| Founded | 2022 |
| Founder’s Role | Founder and Creative Director |
| Founded In | New York City |
| Brand Category | Fashion, luxury knitwear and lifestyle clothing |
| Original Focus | Cashmere knitwear |
| Brand Inspiration | Hadid was inspired by second-hand cashmere sweaters her parents gave her when she moved to New York as a teenager. Those pieces carried personal memories and became an important part of the brand’s original idea. |
| Meaning of the Name | The name reflects Hadid’s belief that people are temporary “guests” in the clothes they wear. She was drawn to the idea of clothing having previous owners, stories and future lives. |
| Brand Philosophy | Comfort, craftsmanship, longevity, self-expression and emotional connection are central to Guest in Residence. |
| Signature Style | The brand describes its design approach as “funky classics,” combining familiar wardrobe pieces with expressive colors, relaxed shapes and modern styling. |
| Main Products | Sweaters, cardigans, pants, loungewear, scarves, hats, accessories and other knitwear. |
| Current Expansion | The brand has expanded beyond its original cashmere identity into denim and Western-inspired clothing. |
| Current Design Direction | The current website highlights a “Western Coded” direction, including cashmere shirts, rodeo-inspired cardigans, jackets and denim. |
| Materials | Cashmere remains a major material, with current collections also using cashmere-wool blends and denim. |
| Cashmere | The original brand identity was built around 100% cashmere pieces and modern interpretations of classic cashmere wardrobe staples. |
| Business Model | Guest in Residence began as a direct-to-consumer brand and later developed a global wholesale distribution network. |
| Reported Annual Revenue | Recent reporting from Puck says the company is generating more than $30 million in gross annual revenue. This is revenue, not the brand’s net worth. |
| Brand Net Worth / Valuation | Not publicly disclosed. There is no verified public figure that should be presented as the company’s net worth. |
| Profitability | Puck reported that Guest in Residence has been profitable since 2025. |
| Sales Distribution | Puck reported an approximate 60% wholesale and 40% direct-to-consumer sales split through e-commerce and its two stores. |
| Physical Stores | The brand has stores in New York and Los Angeles. Its official website lists 21 Bond Street, New York, NY 10012. |
| New York Store | 21 Bond Street, New York, NY 10012. |
| Price Position | The brand sits between contemporary direct-to-consumer cashmere and higher-priced luxury cashmere. Puck reported sweaters generally ranging from about $300 to $695. |
| Current Product Examples | Current collections include The Wild Rag, Rodeo Cardigan, Plaid Work Shirt, Western Button Up! Shirt, Cable Sculpted Cardigan, Saddle Up! Jacket and Western Fringe Jacket. |
| Target Customer | Recent reporting indicates that more than half of the brand’s customers are 25–34, with another significant group aged 35–44. |
| Wholesale Presence | The company has developed a global network of wholesale partners alongside its own online and physical retail operations. |
| Design Leadership | Design director Sijeo Kim has experience with fashion houses including The Row, Theory and Helmut Lang, according to Puck. |
| Celebrity Connection | Although founded by Gigi Hadid, recent reporting suggests that the products themselves are an important part of the brand’s retail appeal, with some shoppers reportedly unaware of Hadid’s involvement. |
| Social Media Influence | Puck, citing Launchmetrics, reported that Hadid generated roughly one-third of the brand’s estimated $19 million in social-media media advertising value. |
| Collaborations | Recent collaborations reported for the brand include Bonpoint, Madhappy and Caviar Kaspia. |
| Sustainability Approach | Guest in Residence says it takes a mindful approach to cashmere sourcing and emphasizes responsible and ethical production practices. |
| Cashmere Sourcing | The company says it works toward responsible cashmere production and is focused on maintaining the quality and longevity of its materials. |
| Take-Back Program | The brand operates a take-back program intended to give worn Guest in Residence pieces another use through material recovery. |
| Brand Story | The central story is about clothing carrying memories, being lived in and eventually passing into another person’s life. |
| Gigi Hadid’s Fashion Background | Hadid brings years of modeling and fashion-industry experience to the company. Guest in Residence describes the label as her way of reimagining heritage clothing for a new generation. |
| Current Status | Guest in Residence remains an active fashion brand in 2026, with cashmere and knitwear at its core while its collections increasingly include denim and Western-inspired pieces. |
| Official Website | guestinresidence.com |
