Demi Moore and Kérastase: Demi Moore has remained one of Hollywood’s most recognizable actresses, admired for her screen performances, personal style, and distinctive long, dark hair. Her connection with Kérastase, the French luxury haircare brand, brought together two names associated with beauty, confidence, and individuality. Announced as the brand’s Global Brand Ambassador in January 2026, Moore became part of its international beauty campaign. Her partnership also highlights her interest in maintaining healthy hair and embracing a personal approach to beauty.
Demi Moore and Kérastase – Complete Profile Table
| Category | Details |
| Full Name | Demi Gene Guynes |
| Date of Birth | November 11, 1962 |
| Height | Approximately 5 feet 5 inches (165 cm) |
| Age | 63 years (as of November 2026) |
| Birthplace | Roswell, New Mexico, United States |
| Nationality | American |
| Profession | Actress, Producer, and Model |
| Famous For | Ghost, G.I. Jane, A Few Good Men, Indecent Proposal, and The Substance |
| Hair Color | Dark Brown |
| Eye Color | Hazel |
| Hair Style | Long, dark hair; known for experimenting with different hairstyles |
| Brand Association | Kérastase |
| Kérastase Role | Global Brand Ambassador |
| Partnership Announcement | January 13, 2026 |
| Brand Name | Kérastase |
| Brand Founded | 1964 |
| Brand Origin | Paris, France |
| Brand Industry | Luxury Haircare and Beauty |
| Brand Owner | L’Oréal Group |
| Parent Company Division | Professional Products Division |
| Brand Headquarters / Heritage | Paris, France |
| Brand Specialization | Professional hair and scalp care |
| Brand Positioning | Luxury professional haircare |
| Brand Philosophy | You Dare, We Care |
| Campaign Collection | Chronologiste |
| Associated Product | Chronologiste Masque Intense |
| Other Popular Product | Elixir Ultime L’Huile Originale |
| Haircare Interests | Hair hydration, nourishment, softness, and maintaining hair health |
| Campaign Photographer | Inez & Vinoodh |
| Partnership Message | Confidence, individuality, self-expression, and timeless beauty |
| Global Brand President | Amber Zak Yopp |
| Brand Availability | More than 60 countries, according to the brand |
| Professional Network | More than 150,000 hairdressers, according to the brand |
| Kérastase Launch Year | 1964 |
| Kérastase 60th Anniversary | 2024 |
| Other Brand Collections | Nutritive, Genesis, Resistance, Blond Absolu, Curl Manifesto, Discipline, Specifique, Chroma Absolu, and Soleil |
| Marital Status | Divorced |
| Children | Three daughters |
| Parents | Virginia King and Charles Harmon |
| Former Spouses | Freddy Moore, Bruce Willis, and Ashton Kutcher |
| Estimated Net Worth | Approximately $20 million; an unverified public estimate |
| Brand Net Worth | Not separately disclosed |
| Brand Revenue | Standalone Kérastase revenue is not publicly disclosed |
| Parent Company | L’Oréal Group |
| Official Brand Website | https://www.kerastase.com/ |
| Official Parent Company Website | https://www.loreal.com/ |
| https://www.instagram.com/demimoore/ | |
| Brand Instagram | https://www.instagram.com/kerastase_official/ |
| Official Kérastase Connection | Global Brand Ambassador partnership announced in January 2026 |
| Overall Brand Connection | A partnership combining Hollywood recognition with luxury professional haircare |
Kérastase Product Collections
| Collection | Main Purpose |
| Nutritive | Nourishment and care for dry hair |
| Genesis | Care for weakened hair prone to breakage |
| Chronologiste | Premium hair and scalp care |
| Elixir Ultime | Shine, softness, and nourishment |
| Resistance | Care for damaged and weakened hair |
| Blond Absolu | Care for blonde and lightened hair |
| Curl Manifesto | Care for curly and coily hair |
| Discipline | Smoother-looking hair and frizz control |
| Specifique | Targeted scalp and hair concerns |
| Chroma Absolu | Care for color-treated hair |
| Soleil | Care for sun-exposed hair |
Popular Kérastase Products
| Product Name | Main Use |
| Elixir Ultime L’Huile Originale | Hair shine and softness |
| Genesis Bain Hydra-Fortifiant | Shampoo for weakened hair |
| Nutritive 8H Magic Night Serum | Overnight hair nourishment |
| Chronologiste Masque Intense | Intensive hair conditioning |
| Blond Absolu Bain Lumière | Shampoo for blonde hair |
| Resistance Ciment Anti-Usure | Conditioner for damaged lengths |
| Curl Manifesto Bain Hydratation Douceur | Cleansing for curly and coily hair |
| Discipline Bain Fluidealiste | Cleansing and frizz management |
Kérastase Brand History
| Year | Important Development |
| 1964 | Kérastase was established in Paris, France. |
| 1973 | Introduced Bain Divalent. |
| 1979 | Introduced its first haircare mask. |
| 1984 | Launched the Nutritive range. |
| 1989 | Introduced its first haircare serum. |
| 2010 | Introduced Chronologiste and Elixir Ultime. |
| 2011 | Introduced Fusio-Dose personalized salon treatments. |
| 2020 | Launched Genesis. |
| 2021 | Introduced Curl Manifesto. |
| 2023 | Introduced Symbiose. |
| 2024 | Celebrated 60 years in professional haircare. |
| 2026 | Announced Demi Moore as Global Brand Ambassador. |
Demi Moore and Kérastase Partnership Highlights
| Topic | Information |
| Partnership Type | Global Brand Ambassador |
| Announcement Date | January 13, 2026 |
| Brand | Kérastase |
| Celebrity | Demi Moore |
| Campaign Focus | Beauty, confidence, and individuality |
| Featured Collection | Chronologiste |
| Campaign Photography | Inez & Vinoodh |
| Haircare Connection | Maintaining healthy-looking, hydrated hair |
| Brand Message | Celebrating individual beauty and self-expression |
| International Reach | Global campaign |
| Significance | Connects a recognized Hollywood actress with a French luxury haircare brand |
